The commercial and the National Football League championship game will be televised locally on Cincinnati's WLWT station and other NBC affiliates.ĭefending champions New England Patriots will take on the Philadelphia Eagles at 6:30 p.m. Elizabeth to run the commercial during one of the most heavily watched television events of the year and the Olympics.Īccording to viewership statistics compiled by Nielsen, Super Bowl L in 2016 drew an estimated 111.9 million viewers nationwide, and last year's Super Bowl LI drew 111.3 million. Hollenkamp declined to disclose the price tag for St. The commercial will also air locally throughout the 2018 Winter Olympic Games scheduled for Feb. The complete 60-second spot was produced in conjunction with a 30-second, 15-second, and six-second spot to be broadcast and published online in the coming weeks. Elizabeth, one of the largest medical providers in the region with six Northern Kentucky hospitals, plans to launch a broader, new advertising campaign with the commercial's debut. Elizabeth hospitals, care centers, and at locations in and around Greater Cincinnati. It was produced by GSW Advertising.Įdgewood-based St. The commercial was filmed over 5 days at St. Elizabeth's Vice-President of Marketing and Communications. "It's rooted on a simple but universal truth or insight that when someone says 'I'm right here' for you, it means you're at the center of their universe," said Matt Hollenkamp, St. Elizabeth physician, bolsters the spirits of a family by reassuring them, "I'm right here." The message: "I'm right here."Ī young boy, frustrated with his homework seated a table in his home is assured by his father he's doing just fine.Ī young girl provides encouragement to a boy struggling to stay on his feet while ice skating at the Fountain Square ice-rink in Cincinnati.Īnd at the end, Doug Flora, a St. Elizabeth nurses, physicians and greeters interacting with members of the community. The 60-second commercial, which The Enquirer received a sneak peek of ahead of time, features real-life St. Elizabeth Healthcare of Greater Cincinnati will air a commercial - locally, not nationally - right before this Sunday's half-time show of Super Bowl LII. Each network furiously promoted the game in the weeks leading up to the game in order to outdo the other for future clients.Watch Video: St Elizabeth Super Bowl LII CommercialĬincinnati Super Bowl viewers will see something familiar just before half-time this Sunday - local landmarks and perhaps even their neighbors. Both networks wanted exclusive rights to broadcast the game, but it was decided to have both cover the contest. NBC had the AFL rights while CBS was the NFL’s lone carrier. At that time, it was not customary for fans to travel to a neutral site for a game. The competition was attended by 63,036 fans with over 32,000 empty seats despite tickets priced at only $12. The very first “AFL-NFL World Championship Game”, later re-named “Super Bowl I”, was played in January of 1967 at the Los Angeles Memorial Coliseum in California The game pitted the NFL Champion Green Bay Packers against the AFL Champion Chiefs. Last year, over 112.3 million viewers were estimated to have watched the Super Bowl on NBC. With the high cost, viewers are guaranteed that the commercials will be creative and interesting. In 2022, a 30-second spot netted $6.5 million. Some sources have suggested that FOX possibly sold out the spots too quickly and may have been able to push the limits on the price tag. Commercial demand for this year’s Super Bowl was at an all-time high and sold out back in October.
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